23.09.10

Acts Jet-in For Diageo Arthur's Day... We have to take our hat off to the Diageo markeshhhing genius who came up with the Arthur's Day concept. Like, punters out-there actually believe it's a proper real day that should be globally celebrated 'n' stuff. No. Really... It's nothing but a fricken viral ad campaign folks - but feck it - it's an excuse to get pishhhed and let's face it - us Oirish certainly need those. Hic... Gary Lightbody (Snow Patrol) It's Arthur's Day today. Huzzah. And at 17.59 precisely everyone's gonna have a pint of Guinness held aloft shouting out of the top of their head: "TO ARTHUR!" just like their fathers and forefathers have done for countless generations... Ahhh tradition. James Dean Bradfield (Manic Street Preachers) Erm sorry to piss on the parade, only they didn't. Some clever ad-man only invented the idea about a year or so ago and it's caught-on as if it's been around longer than St. Patrick's Day. We thought it was gonna be a one-off thing last year, but by the looks of things, Arthur's Day is here to stay. Whoever invented this genius marketing ploy, we hope he or she is celebrated just as much inside the corporate headquarters of Diageo. Where ever that is. Brandon Flowers (The Killers) To celebrate Arthur's Day, Guinness are going all-out to get everyone in the mood with buckets of in-pub gigs up and down the country all day today. No doubt there will be hilarious fellas in every bar bleating "to martha!" and "to martians!" coz, you know, that's really funny... Why not cut out the marketing middle-men folks and shout-out at 17.59: "To Consumerism!" or "I Have Lost The Ability To Think For Myself, I Am Merely The Product Of A Mass Media Age Funded By Product Placement Based On Scientific Analysis Of The Demographics And Nationalistic Stereotypes!" Nah feck that, To Arthur! is far more catchy. Cathy Davey Anyways, we spotted a good few top artists and bands and other famous peeps landing at Dublin airport yesterday ahead of the big celebration of the Black Stuff... James Johnston, Simon Neil (Biffy Clyro) Amongst those we snapped at the airport were: Gary Lightbody of Snow Patrol; James Dean Bradfield of Manic Street Preachers; Cathy Davey; James Johnston & Simon Neil of Biffy Clyro; movie director Sir Alan Parker; and comedian Patrick Kielty... Sir Alan Parker (movie director) Enjoy Arthur's Day today folks - it's an old Irish tradition that's been with us for nigh-on 365 days. Next up we're celebrating Tayto Crisps Day, Jacobs Cream Crackers Week, and Denny Sausages Month. Ahhh being Irish folks, it's complete and utter shite. Patrick Kielty

**Users can ONLY comment via the ShowBiz.ie site** Leave a Comment Debbie – Woking, Surrey, UK September 25, 2010 - 16:22 I took a 3-day mini-break to come over and see Snow Patrol and Biffy Clyro @ St James' Gate and had a brilliant time. Had my 1st Guinness as well :-) There was such a buzz about the occassion and sense of anticipation over the secret gigs. The full hotels and busy restaurants and pubs must count as a positive, whatever the reason. My first time in Dublin won't be my last! Martha Guinness – Dublin September 23, 2010 - 21:25 If consumerism is what brings a bit of craic to a recession-doomed nation then I'm in. Youre right, Arthurs Day is celebrated as though it is a national holiday; but you cannot argue that it is any more contrived than the day we dye rivers green, hand shamrocks to Political Kings and dare I say it, drink Guinness by the gallon. Arthurs Day is the result of people working hard and succeeding-succeeding not only in boosting sales but also in filling empty pubs across the country. Surely this is something we should admire, not belittle. So, enjoy the cheap pints, live music and high spirits and raise a pint to the man who made it all possible - To Arthur. Model A1 – Dublin September 23, 2010 - 15:59 most of the people celebrating arthurs day today DONT even drink guinness!! they will have a pint at 17:59 to be part of the crowd, then go back to whatever soup they normally drink for the rest of the night. GOBSHEENS! Declan Markey – Dublin September 23, 2010 - 15:03 JDB is looking lean - lost a bit of timber Seamus September 23, 2010 - 14:13 im ashamed to be irish!! EB – Dublin September 23, 2010 - 13:53 Patrick Kielty wishes he could be classed in the same league as the other artists on this page. One of the least funniest people around. rasher – boggin September 23, 2010 - 09:33 patrick kielty is about as funny as ethnic cleansing Sebastian Longchamps – Storehouse September 23, 2010 - 08:35 Corporate Shills!!!!!!!!!! SHOWBIZ.IE – Recommended Links: September 23, 2010 - 01:24 Arthur's Day: Guinness.com Leave a Comment * Your name * Your email address (will not be published) Your location Remember me ? ? Powered by TalkBack 1 **COMMENTS REMOVED ON REQUEST**